|...a new crossover
genre of web &
|TV's first Improplug "star", is Ling Valentine (34), the Chinese immigrant owner of LINGsCARS.com. Ling is a female, Gateshead-based entrepreneur who supplied prime, private customers all over the UK with over £28m of brand-new contract-hire cars in 2007. Improplug production was by Your-Film, a company run by a small and dynamic group of filmmakers in Jarrow with creative help from Newcastle ad agency Admast.|
Ling said, "I'm extremely proud to be the first advertiser to use this new format of TV ads. It has been great fun making them. I already have over 200,000 views of my YouTube films, now a much larger audience of millions will see the Improplugs." - "Some of my Improplugs have snippets in Chinese. It doesn't matter. The viewers see me chatting to them in quick-cut clips, in YouTube format" - "It's the TV/PC crossover advert, and it is set to take the World by storm" - "It opens TV advertising to small but ballsy businesses like LINGsCARS.com, made by small independent filmmakers like Your-Film" - "Your-Film were just great. LINGsCARS have collaborated to break new ground for this exciting new Improplug genre of advertising" - "Just wait until the snotty-nosed London agencies in London see these Improplugs, their reaction will be enough to make the whole of the North East chuckle"
Improplug 4 -
Improplug 5 -
|20 second Improplug TV adverts... watch and enjoy! - Ling
"the best thing about selling cars is to make money"
"LINGsCARS.com, some people hate it, some love it"
"a lot of customers know more than I do"